Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success for any publisher. GIS gives you a better way to manage your business and helps you to understand the system.
- Understand customers and their buying habits and find new ones that fit the same profile.
- Discover marketing expenditures through circulation maps, demographic distribution, and other geographic data.
- Present the most in-depth information to attract and retain advertisers.
- Create a comprehensive, efficient distribution plan for newspapers and magazines.
- Journalist and editors can use GIS for Creating valuable graphic images that help tell compelling stories.
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